One of my aims is to make the product I design look as real as possible. I want it too not only be a way to start a conversation discussing the issues of afro hair stigmatisation, but to catch the viewers attention by looking like a product that could be found on shelves in a hair shop.
I started my research in black hair shops, looking at the product they have on eye level display (assuming these were the ones that sold best) as well as talking to the shops owners about what most people were buying. I took note of the best selling products and looked at what was working and what wasn't in terms of their ascetic. I thought about the shape of the packaging and what might be conveyed by the colours used.