Research into existing posters

Looking at the type of posters attracting my target audience online and commonly found in black hair magazines. I made sure I was aware of the type of language used in the posters to address the audience, this language was often speaking directly to the reader giving them directions. When looking at the type faces used, I noticed that they tended to be thin curved lettering and always slightly different to the brand name and tag line. This speaks to the reader, telling them that this is a sophisticated feminine product. 

The imagery used in the adverts vary from having the focus be on the product or the model used but I think that having the product featured tells the potential buyer what to look for when they go to buy the product.

The backgrounds of the posters always reflect the colours used on the product themselves whether that be the just the colour of the bottle or the logo as well, this ties the image together and is something I plan to do in my poster design.

The model is often but not always making direct address to the audience, I think that the posters where the model is making direct address are more successful in drawing your eye into the image and if I where to use a model in my own campaign, I would have them make direct address. 

Parys Gardener

I’m a Bristolian studying illustration and visual communication in London and I like to base my work around both everyday experiences as well as documenting  my journey through life as a black woman of Jamaican decent. I’m interested in identity, sociology and culture and work across a range of mediums.